brand identity

The brand’s logo combines union and community with the mission of helping people build lasting habits. The condensed ‘S’ in the wordmark is intentionally shaped to suggest a path—symbolizing progress, routine, and the small steps that lead to change.

The circular submark takes a more literal approach, representing cycles, repetition, and the supportive loop of habit formation. A colour palette chosen to convey calm, depth, and refinement reinforces a sense of steady, confident growth.

Graphic elements inspired by Habit Social’s core pillars are woven throughout the identity to visually express the practical, social, and motivational facets of forming better habits.